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Proper Suncare, is proper Skincare, and to take proper care of your skin, you have to take the enitre process seriously. When we Started Vertra Elemental Resistance in 2004, we vowed to do just that, to make a serious push and bring skincare awareness to the forefront of our market because until now, it has basically been a category that has been mostly taken for granted. Our Athletes that participate in the paddlesports industry are amongst the most prolific candidates to suffer from sunburn, skin damage, photo-aging and unfortunately in many cases, skin cancer. SIMPLY PUT, quality suncare products for people like us are not an accessory, but a necessity!

Tuesday, April 26, 2011

www.vertra.com


The Vertra Paddlesports blog will be integrating back into the www.vertra.com website, for future information on the Vertra Paddlesports team please direct your attention there! Much Aloha




For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports 

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

Monday, April 18, 2011

Vertra Paddlers Dominate 2011 Steinlager OC1 World Championships

Vertra Paddlers Dominate 2011 Steinlager OC1 World Championship
Kai Bartlett
Lauren Bartlett
The 2011 Steinlager OC1 World Championship was a success for the Vertra Paddlesports team. Lauren Bartlett one of Hawaii's most decorated paddlers captured her 7th World Title while her husband Kai earned his 5th. Danny Ching the 2010 defending Champion placed 2nd overall with Scott Gamble taking 6th. "It is great to see our team guys performing well, they train hard all year long and it is nice to see their hard work pay off" commented Eric Abbott, Vertra Sunscreen's paddlesports marketer. The conditions this year held light winds, with Kai finishing in 4 hours and 15 min.

Danny Ching

Scott Gamble

Kai Bartlett:  4:15:35
Danny Ching: 4:17:42
Scott Gamble: 4:27:27
Lauren Bartlett: 4:43:57
More results: click here

Sunday, April 10, 2011

Vertra: Elemental Resistance’s Paddlers back in the Kaiwi Channel

::FOR IMMEDIATE RELEASE::
Eric Abbott
Vertra: Marketing
Scott Gamble
Kai Bartlett
Vertra: Elemental Resistance’s Paddlers back in the Kaiwi Channel
Honolulu, Hawaii (April 10th, 2011) Vertra Elemental Resistance Sunscreen is proud to announce their 2011 Steinlager Kaiwi Channel OC1 World Championship team. This year defending world champion Danny Ching and Lauren Bartlett will be back to defend their titles. Kai Bartlett, four- time world champion and Scott Gamble will be rounding out the Vertra squad.
On April 17th Lauren Bartlett, Danny Ching, Kai Bartlett and Scott Gamble will be heading to Molokai to compete in the 32-mile open ocean course navigating one of the most dangerous waterways in the world. The race should take the paddlers between 3.5- 4 hours to complete. The event starts from Kaluakoi on Molokai and finishes inside Moanalua Bay on Oahu

Danny Ching, last years Champion will be back this year to defend his title. After a successful season on the Standup Paddling racing circuit, Ching has not missed a beat paddling the OC1 either.  Dominating the California Racing Series and winning the 2011 Koa Nui Championships last month, Ching is looking to be as tough and competitive as ever racing his Kamanu Composite OC1.

Lauren Bartlett, Hawaii’s most decorated canoe paddler will be heading back to the Kaiwi Channel once again to defend her World Championship Title. This year Bartlett will be racing on her new Kai Wa’a Scorpius XS OC1 boat. “I am excited to be back in the Channel again,” commented Bartlett “hope for strong winds and fast times.” This channel is no stranger to Bartlett as she has crossed and won this event numerous times on all types of paddling crafts. Whether she paddles an OC1, Surfski, Outrigger Canoe or Paddleboard, Bartlett seems finish on top of the field.

Kai Bartlett, 4-time World Champion will be back in full form for this years Channel crossing competing on his new line of Kai Wa’a Scorpius OC1 boats. Kai will be looking forward to strong winds and rough ocean conditions.

Scott Gamble (3rd overall ’09 & ’10 Molokai to Oahu SUP Unlimited) will be racing this event on an OC1 for his first time. “I’ve paddled the channel on a SUP board and Outrigger Canoe, it should be a fun challenge to tackle this course on a OC1” explained Gamble. Gamble who is becoming a jack-of-all-trades in the paddling world is looking to make his mark in the Channel this year paddling on his Kai Wa’a Scorpius XM OC1.

For more information event website: www.paahawaii.com

Lauren Bartlett
Danny Ching
For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. Or visit us on facebook at www.facebook.com/vertrapaddlesports 

Vertra Sunscreen embodies the characteristics of being a quality, innovative and stylish product. Our superior line of sun resistant products carries the full endorsement of the Hawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!



Vertra's Vela and Becker 1 & 3 at 2011 Hovie SUP Festival

Vertra's Anthony Vela and Matt Becker 1 & 3 at 2011 Hovie SUP Festival
Becker (Blue Board) Vela (Black Board)
Vertra Sunscreen's team members Anthony Vela (Southbay) and Matt Becker (Santa Barbara) finished 1st and 3rd in the 2011 Hovie SUP Festival at the Newport Aquatic Center. After a 6-mile elite race, Vela and Becker battled it out head to head in the 200m '"Dash for Cash" sprint. Vela edging Becker in the Stock SUP division taking home some cash!

Becker
Becker and Vela

Anthone Vela and his Boardworks weapon

Wednesday, April 6, 2011

Vertra's Eric Abbott 2009 Molokai Paddleboard Crossing

Eric Abbott- Molokai Channel
Vertra's Eric Abbott 2009 Molokai Paddleboard Crossing
Vertra Elemental Resistance Eric Abbott's 2009 Molokai to Oahu Paddleboard video. That year Abbott placed 3rd overall in the Stock class with Vertra's own Mikey Cote setting the Stock world record followed by Mitch Degeus in 2nd.

Tuesday, April 5, 2011

Vertra's Mikey Cote's Surf Trip to Namotu!

Vertra's Mikey Cote's  Surf Trip to Namotu!

Vertra Sunscreen's Mikey Cote ventured down to Namotu for a surf trip with his fiancee Rachel Spear at the end of march.


Mikey and Rachel




Vertra Sunscreen embodies the characteristics of being a qualityinnovative and stylish product. Our superior line of sun resistant products carries the full endorsement of theHawaii Lifeguard Association in addition to all our products bare the Skin Caner Foundation Official Seal of Recommendation. We have developed, formulated, and manufactured a product with superior ingredients in a designer quality fashion…we would not settle for anything less!

For any additional information regarding Vertra Sunscreen, dealer locations or the Vertra Paddlesports team, Contact: 
Eric Abbott at: wailupeabbott@gmail.com (808)-551-9890. 
Or visit us on: 

Sunday, April 3, 2011

Vertra's Matt Becker on the Blueline SUP Trip to Sri Lanka

Vertra's Matt Becker on the Blueline SUP Trip to Sri Lanka

Verta Sunscreen's Matt Becker ventured with the Blueline SUP team to Sri Lanka for a SUP surf and expedition. Check out the video by Peter Trow, also featured in the video is Jim Brewer and Genelle Ives.


Sri Lanka - Stand Up Paddle from Blueline - Santa Barbara on Vimeo.